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Vibrant Adelaide

Adelaide - a vibrant city

Where people and business thrive

During the past three years there’s been a definite shift in the perception of Adelaide for the better.

Adelaide is at the cusp of a transformation. The considerable effort to achieve our vision of ‘South Australia as the place where people and business thrive’ is helping change perceptions of our city into a more positive frame.

Our goal is to compete nationally and internationally for people and investment, by creating an environment to encourage new investors, residents and visitors – bringing fresh energy and life to our city.

Adelaide already has a lot going for it – it’s the gateway to South Australia’s diverse regions, our arts, festivals, fine foods and wine.

Along with our advanced economy, world-class universities and flourishing multicultural heritage, we are in a great position, as we move into an exciting, prosperous future as the cultural, economic and social centre of the state.

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We need to attract more people to live, work, invest and visit Adelaide, to make sure we thrive.

Surrounded by scenic landscapes, beaches and hills, with a reputation for its art festivals, fine foods and wine, Adelaide is considered one of the most liveable cities on the planet. It’s vital that we remind the world why, recognising that more people are choosing to live in Adelaide and entrepreneurs are more confident about starting their businesses in our city.

It’s important that we encourage younger people to stay in Adelaide by showing them that with our multicultural heritage and sound economy, we can accommodate their lifestyle and career choices. During the past three years there has been a positive shift in the perception of Adelaide and we want to build on it.

On the world stage, we are being applauded for the innovative ways we are bringing fresh energy and life to our city. Now, more than ever, Adelaide is realising an exciting future as the cultural, economic and social centre of the state.

We are creating an environment to encourage new investors, residents and visitors. The next step is to celebrate our achievements and share our successes with all South Australians, the nationand the world.

Actioning a vibrant future

Objectives for 2017

  • Establish Adelaide as the gateway to business and start-up opportunities including creative industries, by assisting another 60 new small to medium businesses starting up in the city.
  • Provide further opportunities for investment through more streamlined regulatory processes for property development and business – which will see potential development rise to the value of $5 billion.
  • Activate more small streets and laneways across the CBD to provide opportunities for more small businesses and entrepreneurs.
  • Broaden the availability of cultural, economic and sporting activities in the city at all times of the week, throughout the whole year, for people of all ages.
  • Ensure Adelaide’s Park Lands are a place everyone can enjoy.
  • Get every building on North Terrace open for business.
  • Increase the number of people living in the city from 22,000 to 30,000 (on the way to our 2024 target of 50,000).
  • Establish the Greater Riverbank Precinct as an iconic Adelaide destination.

Progress against objectives

Taking the Initiative

Vibrant City Program

This program is promoting a vibrant city by improving and maximising opportunities for:

  • Communities – by making the city more liveable and enjoyable to spend time in.
  • Businesses – providing the support for businesses to establish, grow and succeed.
  • Entrepreneurs – by supporting the infrastructure needed for their ventures to succeed.
  • Investment and economic investment – by reducing red tape, streamlining processes and reducing risk for developers.
  • Creative artists – by encouraging and strengthening the diversity of our arts industries.
  • Public realm – by filling our small streets, laneways and open spaces with people of all ages enjoying art, music and exciting choices in venues.

Other activities

This program is promoting a vibrant city by improving and maximising opportunities for:

  • The City Makers Incentive will provide financial assistance to small and medium businesses and activation concepts in the CBD to bring our small streets and laneways to life.
  • The CBD Winter Events program will encourage more people to visit the city during the normally quiet winter months
  • Establishing a national contemporary arts prize in Adelaide to further enhance our reputation for arts and culture.
  • Identifying a new laneway to implement place making strategies

Make it a priority to get involved

Find out more about your vibrant city.

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