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Chinese superstar is SA’s newest tourism ambassador


Chinese superstar, actor and singer Huang Xiaoming has been announced as South Australia’s tourism ambassador, promoting the state to millions across China.

Mr Huang made the announcement at a press conference to media and trade in Beijing, China, following a visit to South Australia last month.

Iconic images of South Australia along with footage featuring Mr Huang will showcase a diverse range of experiences in Adelaide and the regions, including the Adelaide Oval Roof Climb, swimming with sea-lions on Eyre Peninsula and enjoying South Australia’s clean, fresh produce and seafood.

Mr Huang will share his experiences with his 53 million followers on social media during the coming year.

Huang Xiaoming said he is delighted to be the ambassador for South Australia.

“I had the pleasure of visiting this beautiful State in November and really enjoyed my time there,” said Mr Huang.

“South Australia is a place where you can enjoy breath-taking natural scenery, meet the local wildlife, and experience world-class vineyards and food to enjoy the best of Australia.”

South Australia has seen a dramatic increase in the number of Chinese visitors – jumping 56 percent to 56,000 in the past year. This is off the back of the State Government working with Adelaide Airport and China Southern to attract direct flights from Guangzhou, China, into Adelaide.

Image Caption: Our state’s new tourism ambassador invites Chinese tourists to visit South Australia, including the iconic Murray River.

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