Great Wine Capitals Global Ambassador for SA
Tuesday, 28 March 2017
The state’s membership in the prestigious Great Wine Capitals Global Network has been elevated following the appointment of internationally celebrated winemaker, Peter Gago to the role of Adelaide/South Australia’s Great Wine Capitals Global Ambassador.
The inaugural ambassadorship will help drive the promotion of the state’s premium wine reputation in international markets.
The appointment of wine and tourism leaders from each member city of the Great Wine Capitals Global Network opens the possibilities for collaboration.
Penfolds Chief Winemaker Peter Gago said he’s honoured to be involved as the global ambassador for South Australia.
“Elevating the state’s wine profile on an international stage increases the exposure for our premium wine labels and raises the bar for us as a wine capital – we’re now benchmarking against regions like Bordeaux and this gives us the opportunity to learn from their experience and insights,” said Mr Gago.
To further accelerate wine industry education, innovation and research, a new partnership has also been formally announced by the University of Adelaide and KEDGE Business School, Bordeaux.
The international partnership will provide students, teachers and researchers with opportunities to participate in joint projects as well as study tours and overseas exchange programs with the internationally-acclaimed French wine region.
The collaboration leverages the State Government’s French Engagement Strategy, deepening ties with Bordeaux and promoting opportunities for greater collaboration and knowledge transfer in wine as well as tourism, food and research.
The Great Wine Capitals Global Network includes the internationally renowned wine regions of San Francisco/Napa Valley (US), Bordeaux (France), Bilbao/Rioja (Spain), Mendoza (Argentina), Porto (Portugal), Valparaìso/Casablanca Valley (Chile), and newest member, Verona (Italy).
Adelaide/South Australia joined on 1 July 2016; find out more at www.adelaidegreatwinecapital.com.au.